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Assess Potential


We all have questions. Answering them is our passion. Typically people ask us questions of the following nature:
  • Is there a market out there?
  • Will it sell?
  • Is it competitive?
  • Can we develop it?
  • Will it work?
  • Can we make the changes we need to?
  • Can we do it in time to make a difference?
  • Is it worth buying?
  • Can we believe what we are being told?
  • What is the best way to approach a market?
  • Who are the best partners and clients?
  • Who is the competition?
  • How do we need to organise ourselves?

Typically these questions apply to breaking new markets, launching or improving the performance of products and services.


We provide a rapid assessment service and, in many respects, play 'devils advocate' delivering an independent appraisal of the potential, pitfalls and possible approaches that could be taken to deliver success or avoid failure. Avoiding time wasting and effort on something that will not succeed releases resources to be invested in areas that will.